Enric Mayol, Tomàs Aluja: Service Is Front Stage
Speaker: Enric Mayol / Tomàs Aluja
- https://www.essi.upc.edu/en/events/esdeveniments/mayol-e-aluja-t-service-is-front-stage
- Enric Mayol, Tomàs Aluja: Service Is Front Stage
- 2009-10-21T09:30:00+02:00
- 2009-10-21T09:30:00+02:00
- Speaker: Enric Mayol / Tomàs Aluja
When
Oct 21, 2009 from 09:30 AM to 09:30 AM (Europe/Madrid / UTC200)
Where
A1206
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.
Attachments: Service is front stage.pdf
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